Marco Viani entered in the world of fashion as a model for Benetton when he was 14. He has continued working in the fashion industry ever since. After having finished a degree in Business Economics in Florence with an intense course at the famous London School of Economics, he moved to Paris in 2007 to join Christian Dior Couture after having worked for Lanvin and Yves Saint Laurent.

He is now launching his own business in the Luxury market between Paris and Hong Kong.